B2B Email Marketing Best Practices eBook
- Features more than 130 best practices, strategies, and tips for B2B email marketing
- Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters
- Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization
- Covers general email marketing issues, as well as those specific to B2B marketing
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Developing your B2B Email Strategy – The vital first step in ensuring success. It’s a single page of tough questions. You’ll need to boil down your answers to a single page, too.
Content – Best practices for developing content B2B subscribers want to read and share. Strategies for driving engagement and click-through.
Design – Proper design practices not only help get your B2B email opened but also maximize click-through and conversion.
The Envelope – Getting and keeping the attention of B2B decision-makers and influencers is tough. Learn in-box and pre-header practices that survive delivery and encourage engagement.
Analytics – Beyond delivery and opens. What you need to know evaluate your efforts, learn what works, and continually improve.
Landing Page & On-Site Strategies – Beyond the click-through. Strategies for deeper subscriber engagement and leveraging B2B email content across other channels.
Forwarding & Social Media – B2B purchases aren’t individual decisions; they’re influenced by multiple people and third parties. Learn tips and strategies for maximizing B2B social media sharing and visibility.
Sending & Replies – Understanding when and how often to send. Developing a pre-send checklist. Establishing good reply practices.
Sign-Ups & Auto Responders – How to minimize abandonment and start the relationship on the right foot. How to leverage auto-responders to drive deeper B2B engagement.
Subscriber Relations & Subscription Management – How to nurture relationships with subscribers and encourage dialogue. Strategies for keeping subscriber data clean and accurate.
Growing and Managing Your Subscriber Base – Strategies for building and maintaining a strong base of B2B subscribers, and segmenting subscribers and content.
ISP Reputation Management – Best practices for maximizing delivery and minimizing risk.
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