Proteus B2B is a marketing consulting firm specializing in repositioning B2B companies and their brands through positioning strategy, content marketing, B2B social media, B2B SEO, and B2B email marketing

Re:Positioning is an electronic publication by Proteus B2B dedicated to all things relevant to positioning B2B companies for success. From insight into B2B thought leadership and content marketing strategies to comprehensive e-marketing content offering best B2B web, SEO, and Internet marketing practices to practical advice for integrating new media, social networking, and more into your marketing plan—you’ll find Re:Positioning to be an invaluable resource. Each issue offers content rich, current and timely articles with how-to tips, new best practices, case studies, industry news, interviews with B2B marketing experts, and much more. View a Re:Positioning sample issue now.

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For a limited time, we’re offering new subscribers our newly released eBook, B2B Email Marketing Best Practices.

Image of Proteus B2Bís eBook on B2B Email Marketing Best Practices, which includes more than 130 tips, strategies and best practices for B2B email marketing


The just released B2B Email Marketing Best Practices eBook.

  • Nearly 60 Pages and More Than 130 B2B email Marketing Best Practices

  • Focuses on Content Marketing—the Most Popular Type of B2B email Marketing

  • Includes New "How to" Advice for Leveraging Social Media, Web Analytics, and SEO

From basic tips for start-up to new ideas for leveraging new media and data capture and metrics, even the most experienced will learn something new. It’s free when you subscribe to Re:Positioning now!

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See what industry experts say about Proteus B2Bís guide to best practices in B2B email marketing

What leading B2B marketing experts are saying about the eBook

An extremely thorough, well-organized and informative eBook with the wonderful and all-to-rare combination of comprehensive, valuable advice packaged in an easy to read format. One of the most comprehensive pieces on email marketing I've read in some time.

Ben Hanna, VP Marketing,
Ben Hannís comments on Proteus B2Bís best practices eBook on email marketing for B2B companies


There is no shortage of information and tips for B2B email marketing, but it's rare to find so many useful and practical tips in one place. This eBook is truly a 'one-stop-shop' for best practices and strategies that every marketer should be using.

Jon Miller,
VP Marketing, Marketo
Author, Modern B2B Marketing
Jon Miller, VP of marketing for B2B marketing automation provider Marketo, comments on our firmís B2B email marketing best practices eBook


This is the most comprehensive eBook on email marketing I have seen—it covers email marketing from soup to nuts! Reading this eBook is a fast path to a complete understanding of the best practices of B2B email marketing.

Mike Volpe,
VP Inbound Marketing, Hubspot
Mike Volpe, VP of marketing for Hubspot, comments on the tips and strategies in our B2B email marketing eBook


As email plays a big role in B2B marketing and lead generation, I’m always looking for the latest information on how to improve B2B email results. So I attend lots of workshops and webinars, and read all the articles, how-to guides and books I can find on the subject.  Yet, after spending less than an hour to quickly skim through B2B Email Marketing Best Practices, I came away with seven ideas I intend to put to work right away to get better results from my own, and my clients’, B2B email campaigns.

M. H. (Mac) McIntosh, President, Mac McIntosh Inc. – The B2B Sales Lead Experts
B2B sales lead expert Mac MacIntosh comments on Proteus B2Bís guide to email marketing for B2B companies


Proteus B2B's Email Marketing eBook is must read for any B2B marketer using email newsletters for lead nurturing. Though the eBook is incredibly thorough, what I love about it is how the content has been carved up into easy-to-read, digestible chunks. Even if you are an email marketing expert, you'll walk away with several new ideas and great reminders.

Loren McDonald,
VP Industry Relations, Silverpop B2B Marketing Automation
Loren McDonald, VP of marketing for B2B marketing automation provider Silverpop offers his review of our eBook on email marketing best practices for B2B marketers