B2B Marketing Blog

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Five Reasons Why Negative Comments on your B2B Corporate Web Blog Might Be Positive

Mike Marn | B2B Social Media | October 16th, 2008

What are you afraid of? Launch a blog; people go negative on you, and you could lose some business, right? Why even give your critics a platform to be critical, or worse, bad mouth your company, brand, products, or services? Hey, doesn’t this fly in the face of everything we know about marketing, building brands, and protecting brand equity?  Why concede an inch of space to detractors?
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