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Subscribe in a readerFortune 500 Starting to Embrace Blogging
Galen De Young ( @GalenDY ) | B2B Search Marketing | November 25th, 2008Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, many of which are B2B companies, has been slow to embrace blogging.
Last year, Forrester Reesearch reported that only 29 of the Fortune 500 companies were blogging. While the number of large companies blogging is still relatively small, that number more than doubled in 2008. Continue reading rest of the article at Search Engine Land.
Demo Quantifies Opportunity. Psycho Makes the Sale.
Buzz Baker | B2B Marketing | November 6th, 2008When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine how customers think, why they think it and, most importantly, what they will do as a result.
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