The Best of B2B Search Marketing 2008

Galen De Young ( @GalenDY ) | B2B Search Marketing | December 19th, 2008

Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. I chose 30 of my favorite B2B search and internet marketing posts from 2009. To that I added three of my own articles that were especially popular or helpful to people. I know I’ve missed some great content. If you know of others, please add them via comments. Continue reading post at Search Engine Land.

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Words May Reposition a Brand. But They Must Also Define the Task.

Buzz Baker | Positioning | December 18th, 2008

We who’ve been in the marketing communications business for years have certainly been exposed to a myriad of brand repositionings in our professional careers…and most likely participated in more than a few as well.  Some simple and easy, some incredibly complex, but all with the intention of moving the perception of the brand closer to what the prospective customer wants to buy (even if requiring change in what the marketer has to “sell”).
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