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Subscribe in a readerNew Social Media Marketing Industry Report
Galen De Young ( @GalenDY ) | B2B Social Media | March 28th, 2009Michael Stelzner of White Paper Source recently released a study on how marketers are using social media to grow and promote their businesses. Nearly 900 marketers were surveyed.
One of the great questions in the study was an open ended question that simply asked, “What question about marketing with social media do you most want answered?” The question only allowed one answer and was designed to reveal the most pressing concern people had on their minds regarding social media. The 685 responses were then clustered into groups and ranked. The responses likely mirror some of you own questions regarding social media and reflect people wresting with selecting the right tactics, measuring the effectiveness of this new media, and how to effectively use it.
The remainder of the report attempts to answer some of those questions by presenting other findings from the survey. While the report is not specifically focused on B2B marketing, it’s filled with great information of significant relevance to B2B marketers. Here’s just a few of the findings in the report: (more…)
Google’s Launches Longer Snippets. Greater Opportunity for Sites with Strong Content.
Galen De Young ( @GalenDY ) | B2B Search Marketing | March 26th, 2009On Tuesday, Google announced two significant changes.
First, is the deployment of technology aimed at better understanding associations and concepts related to a searcher’s query. One of the applications of the technology is the ability for Google to more frequently present recommended related searches, or refinements. Links to these related searches will generally be displayed at the bottom of the search results page, although you may also start to see them appear at or near the top of the search results. An example of such refinements is shown below.
Google noted that these refinements are now available in 37 languages, and that refinements are no being returned for some long query strings as well.
The second change announced by Google is longer snippets. The snippet is the string of text presented directly under each search result. To date, Google has displayed a maximum of approximately 150 characters in the snippet. For longer queries, Google will now sometimes display expanded snippets. (more…)
