9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters

Galen De Young ( @GalenDY ) | B2B Email Marketing | October 19th, 2009

Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets found by many more people than just those in your email marketing databases.

Remember SEO

Most email marketing newsletters carry abstracts or snippets of the stories. Readers then click through to a website to continue reading. If you’ve got good email marketing content you’re going to post on a public part of your site—content for which you’d like to get found via organic search—optimize your content for the search engines. Make sure your email copywriters understand SEO. All the best practices for website SEO apply here—keyword-rich content, title tags, alt tags, headings, meta descriptions, URLs, etc. (more…)

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8 New Additions to the 2009 Big List of B2B Blogs

Galen De Young ( @GalenDY ) | B2B Marketing | October 7th, 2009

Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs.

We continue to find more. This month we’ve got eight more great blogs to add. Make sure to check them out.

Congratulations to all the new additions! (more…)

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