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Galen De Young ( @GalenDY ) | B2B Social Media | November 11th, 2009If they’re not, they should be.
White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools.
At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may get one of these assets into the hands of one of your contacts, but there are many other people at the prospect’s company who will influence the purchase decision.
So why are you making it hard to share these PDFs? Why not give B2B prospects quick and easy ways share them with a colleague through email or with broader groups via social media on LinkedIn, Twitter, or Facebook? If your stuff’s good, it will get shared. (more…)
6 New B2B Blogs Added to the Big List for November. Now 220 Blogs!
Galen De Young ( @GalenDY ) | B2B Social Media | November 11th, 2009
We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs.
This month we’ve got 6 more great blogs to add. Be sure to check them out.
Congratulations to all the new additions!
35 Content Ideas for B2B eNewsletters
Galen De Young ( @GalenDY ) | B2B Email Marketing | November 5th, 2009
This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B Email Marketing Best Practices eBook. This list on the other hand, is intended to poke you, prod you, make you think and give you ideas about where to look to generate stories that make relevant, meaningful, engaging, and entertaining content for B2B email marketing. Of course, the ideas are also great for business blogging as well. Have more ideas? Please use the comments to add to the list. (more…)
