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Subscribe in a reader30 of the Best B2B Search Marketing Articles of 2009
Galen De Young ( @GalenDY ) | B2B Search Marketing | December 21st, 2009The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite B2B search-related posts over the last year, posts that either focus directly on search or on the issues that strongly impact search (e.g., content).
While I’ve tried to bookmark this content throughout the year, I’m sure I’ve missed some really good posts and other resources. Please add to this list via the comments.
- Google Will Force All B2B Companies To Tweet
- 3 Tips to Ensure B2B Content Gets SEO-friendly Citations
- Benefits Of Geo-Targeting A National PPC Campaign
- Want More B2B Conversions? Reduce Your Visitor’s Anxiety
- Improve B2B Conversion Rates by Reducing Buyer Risk
Kipp Bodnar from Social Media B2B on the impact of Google’s real-time search
Allison Halter of iProspect: If you are going to invest in developing interesting and engaging content for your website, be sure to leverage it as a means to generate external links via proper online citation.
Doug Drees of SmartSearch Marketing: Geo-analysis just might be the key to more efficient media spend and improved results. It can also deliver a significant competitive advantage.
Todd Miechiels: In successfully relieving the anxiety of the visitor, we stack the deck in our favor, resulting in higher conversions and greater returns on our search marketing investments.
Ben Hanna, VP Marketing of Business.com: If business buying is driven more by risk mitigation than rational optimization, what does this mean for landing page content and offers? How can B2B online marketers create the lowest-risk environment for prospects to increase registrations, quote requests or purchases? (more…)
B2B Illustrated: The Long Sales Cycle
Galen De Young ( @GalenDY ) | B2B Selling | December 16th, 2009
Big List of Blogs Continues to Grow for December.
Galen De Young ( @GalenDY ) | B2B Marketing | December 14th, 2009
We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs.
This month we’ve got 7 more great blogs to add. Be sure to check them out.
Congratulations to all the new additions!
Are You Making it Hard for People to Mention You in Tweets?
Galen De Young ( @GalenDY ) | B2B Social Media | December 11th, 2009It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername.
It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build the author’s Twitter following and let’s that person know you tweeted something that referenced her.
That opens the opportunity for dialogue between you and the person you cited. They’ll see you mentioned them. They might thank you, explore your profile and contributions, choose to follow you, or reach out to you in some other way. On the other hand, they may do nothing, and that’s all right, too; you shouldn’t mention another user in a tweet simply in pursuit of what’s in it for you.
I really try to include a mention when I find and tweet good content. If the person’s twitter name isn’t immediately available, I’ll click on the author’s name to see if her profile page mentions her Twitter name. If I don’t find it there, I’ll try a search on twitter for the person’s name. Sometimes the search ends without success.
I think one of the best ways to do this is to change your author name on your blog posts to include your Twitter name. Most blog posts note the author of the post right under the post’s title. Instead of simply the author’s name, also include the author’s Twitter name. This way it’s always there. And if you have a multi-author blog, it’s super simple to set up. I changed ours this morning. You can see it right under this post’s title.
If you’re writing articles or posts that get published elsewhere, make sure your byline includes your Twitter name.
Most people want to mention the contributor of good content, not just the content itself. Why not make it easier for them to do so?
B2B Blogging: What are You Talking About?
Galen De Young ( @GalenDY ) | B2B Marketing | December 7th, 2009The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at the text of your blog posts.
