I think the tool offers a good reminder to step back periodically and assess the messages of marketers’ content and where that content appears. The quick visual snapshot didn’t provide answers right away, but it made me ask some good questions and investigate further. In using a quick and simple tool like this, it’s important to look at what’s present in the cloud, but perhaps more importantly, what’s not present. The thing that really stood out for me was the realization that certain subjects and content created by us was being published on other sites like Search Engine Land, MarketingProfs, etc. While that’s a good thing and part of our overall marketing, we weren’t doing as good of a job in making sure those matters received appropriate weighting on our blogs.

As ususal you are always sharing great ideas.

Now that almost every kind of marketing content can be optimized for search without overly contriving the message, it’s probably not a bad idea to try that wordie tool on any body of text on everything from from emails to press releases. There are other types of “graders” but that simple visual device paints a clear picture at a glance.