B2B Email Marketing Best Practices eBook

Galen De Young ( @GalenDY ) | B2B Email Marketing | August 28th, 2009

Our new eBook:

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Features more than 130 best practices, strategies, and tips for B2B email marketing


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Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters


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Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization


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Covers general email marketing issues, as well as those specific to B2B marketing

Hot off the press, our new, 58-page eBook is a comprehensive guide to improving your B2B email marketing practices. We put this book together to help our clients and friends improve the results of email marketing to other businesses.

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What Others Are Saying

An extremely thorough, well-organized and informative eBook with the wonderful and all-to-rare combination of comprehensive, valuable advice packaged in an easy to read format. One of the most comprehensive pieces on email marketing I’ve read in some time.

—Ben Hanna, VP Marketing, Business.com

There is no shortage of information and tips for B2B email marketing, but it’s rare to find so many useful and practical tips in one place. This eBook is truly a ‘one-stop-shop’ for best practices and strategies that every marketer should be using.

—Jon Miller, VP Marketing at Marketo and author of Modern B2B Marketing

This is the most comprehensive eBook on email marketing I have seen—it covers email marketing from soup to nuts! Reading this eBook is a fast path to a complete understanding of the best practices of B2B email marketing.

—Mike Volpe, VP Inbound Marketing, Hubspot

As email plays a big role in B2B marketing and lead generation, I’m always looking for the latest information on how to improve B2B email results. So I attend lots of workshops and webinars, and read all the articles, how-to guides and books I can find on the subject. Yet, after spending less than an hour to quickly skim through B2B Email Marketing Best Practices, I came away with seven ideas I intend to put to work right away to get better results from my own, and my clients’, B2B email campaigns.

—M. H. (Mac) McIntosh, President, Mac McIntosh Inc. – The B2B Sales Lead Experts™

Proteus B2B’s Email Marketing eBook is must read for any B2B marketer using email newsletters for lead nurturing. Though the eBook is incredibly thorough, what I love about it is how the content has been carved up into easy-to-read, digestible chunks. Even if you are an email marketing expert, you’ll walk away with several new ideas and great reminders.

—Loren McDonald, VP Industry Relations, Silverpop™

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The eBook contains B2B email marketing strategies on:

Developing your B2B Email Strategy
Content Creation
Design Guidelines and Suggestions
Increasing your Chances in the In Box
Leveraging the Pre-Header
Leveraging Analytics
Landing Page Considerations
How to Leverage B2B Social Media
How and When to Send
How to Manage Replies
Effective Sign-Up Strategies
Increasing the Effectiveness of Auto-Responders
Managing Subscriber Relations
Effective Subscription Management
Growing your B2B Subscriber Base
Database Management
ISP Reputation Management

Over the course of the last six months, we’ve collected and analyzed hundreds of examples of B2B email marketing. We used these examples and our own professional experiences to compile a comprehensive list of best practices, strategies, and tips we think can help other B2B marketers.

In the eBook, we also included general email marketing best practices. Early in the eBook we cover more universal issues of email content and design (although there are some specific B2B issues in there, too.) While we could have just included those practices that relate to B2B email, doing so would have ignored many other factors important in the success of email marketing. As you progress through the eBook, you’ll find more and more related to issues specific to B2B email marketing. Our hope is that by combining general best practices with those unique to B2B marketing, we’ve created a helpful guide to those starting to use B2B email marketing. If you’ve been doing B2B email marketing for some time, our hope is that you’ll find several new things to consider.

We know we haven’t thought of everything, and that there are lots of good ideas still out there. We’d like to make this eBook a strong resource for B2B email marketers. If you have found other ideas and practices that work really well, please let us know via the comments on this post.

We hope you like it. Let us know what you think.

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