Comments on: Inbound Marketers Report a 60% Lower Cost Per Lead

By: B2B Sales and Inbound Marketing | Gossamar

B2B Sales and Inbound Marketing | Gossamar — Fri, 07 May 2010 18:01:06 +0000

[...] have shown that having an effective inbound B2B marketing strategy results in a “60% lower cost per lead.” The shift has been made in creating a new “refining agent” for qualified leads, or in other [...]

By: How to Maximize Cost Per Lead | Professional Service Journal

How to Maximize Cost Per Lead | Professional Service Journal — Tue, 30 Mar 2010 17:07:52 +0000

[...] Inbound marketing 60 percent cheaper than outbound by Galen De Young – B2B Marketing Blog Maximizing Cost Per Lead [...]

By: phil

phil — Mon, 01 Mar 2010 21:52:20 +0000

I’d be curious as to how a “lead” is defined in this particular survey. Is it a guy who downloads information? Fills out a contact form? Just curious

By: Wayne Glowac

Wayne Glowac — Wed, 17 Feb 2010 14:22:30 +0000

Great article. Thanks, it’s very specific, informative and actionable. You guys rock.