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	<title>Proteus B2B Marketing Blog &#187; B2B Marketing</title>
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	<link>http://www.proteusb2b.com/b2b-marketing-blog</link>
	<description>Strategies, Insights &#38; Perspectives on Business-to-Business Marketing</description>
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		<title>Big List of Blogs Continues to Grow for December.</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/big-list-of-blogs-additions-122009/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/big-list-of-blogs-additions-122009/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:02:07 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=956</guid>
		<description><![CDATA[We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Blogging: What are You Talking About?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blogging-what-are-you-talking-about/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blogging-what-are-you-talking-about/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 19:32:35 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=934</guid>
		<description><![CDATA[The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>8 New Additions to the 2009 Big List of B2B Blogs</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/october-additions-big-list-of-b2b-blogs/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/october-additions-big-list-of-b2b-blogs/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 19:53:59 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Blogs]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=771</guid>
		<description><![CDATA[Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we&#8217;ve got eight more great blogs to add. Make sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/october-additions-big-list-of-b2b-blogs/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Demo Quantifies Opportunity.  Psycho Makes the Sale.</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-demographics-psychographics/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-demographics-psychographics/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 19:46:45 +0000</pubDate>
		<dc:creator>Buzz Baker</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[b2b prospects]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=113</guid>
		<description><![CDATA[When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Email Marketers: New Opt-Out Regulations Effective July 7, 2008</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/new-can-spam-regulations/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/new-can-spam-regulations/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 02:45:03 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Email Marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=100</guid>
		<description><![CDATA[New rules issued by the Federal Trade Commission in May 2008 require the opt-out process to be simple and easy. The rules say that the opt-out process can&#8217;t require any fees or the input of a password, login, or other information that would somehow hinder unsubscribing. The opt-out process must require no more than the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I Hated Everyone’s Customer Service Department—Until Yesterday</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-branding-customer-service/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-branding-customer-service/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:30:47 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=71</guid>
		<description><![CDATA[As a rule, I hate calling customer service. Almost anybody’s customer service department. Until yesterday. Yesterday I called a customer service representative at Grand Rapids Chair Company. No, I didn’t need chairs. Actually, I didn’t even need customer service. I needed to get in touch with my daughter, a customer service representative there. Of course [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Impressions don&#8217;t help unless you make one.</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-marketing-messages/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-marketing-messages/#comments</comments>
		<pubDate>Tue, 13 May 2008 00:05:36 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=66</guid>
		<description><![CDATA[No, I don&#8217;t need my glasses. Just bring me more arrows! Lately, I’ve noticed more than one article claiming to provide tips for companies who are trying to fight through a tough economy and reduced marketing budgets. Some of those hints are helpful; most are pretty obvious. But one—from an article I found on a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Needs and Wants of B2B Customers</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/emotions-b2b-buyers/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/emotions-b2b-buyers/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 12:29:15 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=64</guid>
		<description><![CDATA[B2B buyers are emotionless, robotic stiffs that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity. I couldn&#8217;t agree more-except for the emotionless, robotic stiffs part. There are certainly many experts with opinions that argue B2B buyers make purchase decisions based solely on [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/emotions-b2b-buyers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building More Than Market Share During an Economic Downturn</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/building-more-than-market-share-during-an-economic-downturn/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/building-more-than-market-share-during-an-economic-downturn/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 20:32:50 +0000</pubDate>
		<dc:creator>Buzz Baker</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[recession marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=57</guid>
		<description><![CDATA[Napoleon once said, &#8220;Never interrupt your enemy when he&#8217;s making a mistake.&#8221; Many marketers have been told that to retract and retrench during economic downturns is a mistake that will not only affect their own opportunities, but also significantly increase opportunities for enlightened marketers to seize (even at the risk of “interrupting” the blissfully proceeding [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/building-more-than-market-share-during-an-economic-downturn/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Blog Links &#124; The Day in B2B &#124; April 7, 2008</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-the-day-in-b2b-april-7-2008/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-the-day-in-b2b-april-7-2008/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 20:29:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/b2b-blog-links-the-day-in-b2b-april-7-2008/</guid>
		<description><![CDATA[Below are some of the better blog posts from around the web in recent days for B2B marketing. Sometimes, Saying &#8220;No&#8221; is Your Strongest Asset &#124; Al Ries &#124; Ad Age Story about the death of Isuzu, but the messages re positioning apply to B2B Five Marketing Lessons From Investors &#124; Manhattan Marketing Maven How [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-the-day-in-b2b-april-7-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;real&#8221; secret to effective testimonials</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/the-real-secret-to-effective-testimonials/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/the-real-secret-to-effective-testimonials/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 18:31:20 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/the-real-secret-to-effective-testimonials/</guid>
		<description><![CDATA[Many advertising writers recoil in horror at the mention of testimonials, because they see the use of testimonials as less than creative; a poor alternative to a real &#8220;idea.&#8221; I understand that view; I used to feel that way myself, much to the dismay of account executives who approached me with the suggestion. I&#8217;ve changed, [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/the-real-secret-to-effective-testimonials/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Blog Links &#124; The Day in B2B &#124; April 1, 2008</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-040108/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-040108/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 19:56:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[B2B Blog Postings]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/b2b-blog-links-040108/</guid>
		<description><![CDATA[Below are some of the better B2B marketing blog posts from around the web in recent days. Saving the CMO &#124; Brand Strategy Insider If you are talking to someone you don’t know, you are not communicating &#124; Opinionated Marketers Testing your copy: what should you test? &#124; Be Relavent &#124; B2B Email Marketing White [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blog-links-040108/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks is Closing?!!!</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/capturing-attention-b2b-prospects/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/capturing-attention-b2b-prospects/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 22:13:25 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[b2b prospects]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/capturing-attention-b2b-prospects/</guid>
		<description><![CDATA[Nope. Not happening. No one is taking away your right to overpay for a cup of “the right” coffee. But there is something important we can all take away from the great Starbucks three-hour closing event in February—a reminder that in general, our customers (and our clients’ customers) care a lot less than we do. [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/capturing-attention-b2b-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Buzzwords Bomb</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-buzzwords-bomb/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-buzzwords-bomb/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 12:58:09 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=86</guid>
		<description><![CDATA[A number of Internet sites have emerged in recent months around the concept of &#8220;Buzzword Bingo.&#8221; They feature printable cards on which the squares are occupied not by numbers, but by overused pieces of business &#8220;jargon&#8221; and corporate-speak. It&#8217;s already been the focus of TV commercials. Kind of fun-but it made me start to think [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-buzzwords-bomb/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Your B2B Ads Deserve to be Super?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-superbowl-ads/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-superbowl-ads/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 14:34:03 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/?p=91</guid>
		<description><![CDATA[The annual hype is starting to build. Sure, a few people may care about that football game they play between the commercials. But to many, the ads are the focus, causing plenty of anticipation, &#8220;leaked&#8221; plans, and public relations maneuvers. Of course, most of that hoopla takes place in the B2C space. Over here in [...]]]></description>
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		<slash:comments>0</slash:comments>
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