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	<title>Proteus B2B Marketing Blog &#187; B2B Selling</title>
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		<title>B2B Illustrated: The Long Sales Cycle</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-the-long-sales-cycle/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-the-long-sales-cycle/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 21:53:10 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Selling]]></category>

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		<title>B2B Selling. It&#8217;s About Relationships, Right?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-selling-positioning/</link>
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		<pubDate>Mon, 17 Aug 2009 18:20:29 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Selling]]></category>
		<category><![CDATA[B2B Positioning]]></category>

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		<description><![CDATA[In short, no. Growing your existing business with a particular customer or client may very well be about cultivating the relationship, but getting customers in the first place is not. While relationships with referral sources can lead to referrals, relationships with prospects will often only create a sale if everything else is equal. Consider the [...]]]></description>
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		<title>Profiling by B2B Job Function?  At Your Own Risk.</title>
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		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-selling-profiling/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 22:43:01 +0000</pubDate>
		<dc:creator>Buzz Baker</dc:creator>
				<category><![CDATA[B2B Selling]]></category>

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		<description><![CDATA[Every July 4th my wife and I partake of the annual picnic at a lakeshore cottage association on Michigan’s West Coast. Same date, same time, same tent rising from the sandy beach beneath the dunes like something out of Ali Baba, same kinds of shared food (I didn’t know you could make potato salad eight [...]]]></description>
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		<title>Doing well in a downturn? It’s a (Fe)breeze!</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-downturn-strategies/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-downturn-strategies/#comments</comments>
		<pubDate>Wed, 21 May 2008 22:57:59 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Selling]]></category>
		<category><![CDATA[recession marketing]]></category>

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		<description><![CDATA[You&#8217;ve seen articles in plenty of places (including this blog) on how to survive the economic downturn. And the advice is interesting, with the messages that different sages are delivering. It seems you should: Curtail spending&#8230;or spend boldly to gain share. Focus on your core business&#8230;or diversify more. Prospect heavily; potential clients are desperate &#8230; [...]]]></description>
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		<title>Sell to people, not job titles</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/sell-to-people-not-job-titles/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/sell-to-people-not-job-titles/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 17:47:59 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[B2B Selling]]></category>

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		<description><![CDATA[Maybe you remember the old TV show or the line that it made relatively famous: “Kids are People, Too.” Well, for those of us whose businesses involve selling products or services to other businesses, we might do well to remember, “Job Titles are People, Too.” Consumer marketers learned long ago that a target audience is [...]]]></description>
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