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	<title>B2B Marketing Blog &#187; Events</title>
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	<description>Strategies, Insights &#38; Perspectives on Business-to-Business Marketing</description>
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		<title>Proven Success Stories Integrating Social Media into Overall Strategy</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/proven-success-stories-integrating-social-media-into-overall-strategy/</link>
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		<pubDate>Tue, 04 May 2010 16:15:58 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year&#8217;s conference in Boston. Moderator: Christina &#8220;CK&#8221; Kerley, B2B Marketing Specialist, CKb2b Marketing Panelists: Deirdre Walsh, Community &#038; Social Media Manager, National Instruments Mike Travis, President, Equation Research Ron Casalotti, Social Media PR, Bloomberg LP Kirsten Watson, Dir. Corporate Marketing, [...]]]></description>
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		<title>Measuring Marketing Effectiveness Against Business Goals</title>
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		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/measuring-marketing-effectiveness-against-business-goals/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:08:17 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year&#8217;s conference in Boston. Speakers: Dennis J Chapman, Sr. President &#038; CEO, The Chapman Group John Mueting, VP Distribution &#038; 3rd Party Relationships, Allstate Distributors, LLC First up is Dennis. Here are some of his comments. It didn&#8217;t used to [...]]]></description>
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		<title>Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/marketingprofs-b2b-forum/</link>
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		<pubDate>Thu, 15 Apr 2010 21:18:03 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Social Media]]></category>

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		<description><![CDATA[It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four [...]]]></description>
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		<title>Hold your fire—trade shows still matter!</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/trade-show-benefits/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/trade-show-benefits/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 20:44:06 +0000</pubDate>
		<dc:creator>Mike Marn</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Trade shows]]></category>

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		<description><![CDATA[Lately it seems like everyone is piling on trade shows. You&#8217;ve heard all the complaints: they&#8217;re too expensive, they take away valuable work time, they interrupt regular business, they&#8217;re exhausting, they don&#8217;t generate real leads, and so on. It&#8217;s become fashionable to jump on the bandwagon, claiming trade shows have outlived their usefulness, in light [...]]]></description>
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