From the category archives:

Positioning

Are You Positioned as one of Few Credible Substitutes in Your Market?

Galen De Young ( @GalenDY ) | June 28, 2010 | Positioning

Steer Clear of Price-Only Positioning

Richard Hatch | June 23, 2010 | Positioning

Why Rebranding Often Fails

Galen De Young ( @GalenDY ) | July 27, 2009 | Positioning

Market Share or Profit? Pick One.

Buzz Baker | January 13, 2009 | Positioning

Words May Reposition a Brand. But They Must Also Define the Task.

Buzz Baker | December 18, 2008 | Positioning

You Want to Position Your Brand “Righteously”? It May Not be Your Call.

Buzz Baker | September 9, 2008 | Positioning

Would Ebert and Roeper Give your Positioning a “Thumbs Up?”

Mike Marn | July 29, 2008 | Positioning

Green Marketing. How Associative Positioning Breaks All Ties.

Buzz Baker | July 16, 2008 | Positioning

Snatching Defeat from the Jaws of Victory

Buzz Baker | June 26, 2008 | Positioning

When Repositioning Your Brand, You May Want to Disregard Von Clausewitz

Buzz Baker | June 23, 2008 | Positioning

Don’t Let your Business Get Caught in the Middle

Mike Marn | May 28, 2008 | Positioning

Our People Make the Difference (Yea, Right) and Other “Unbelievable” Claims

Richard Hatch | April 7, 2008 | Positioning

Positioning inside the company

Galen De Young ( @GalenDY ) | April 3, 2008 | Positioning

The Importance of Positioning Strategy

Galen De Young ( @GalenDY ) | March 27, 2008 | Positioning

The Wisdom of Crowds?

Galen De Young ( @GalenDY ) | March 10, 2008 | Positioning

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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.