From the category archives:

Positioning

Steer Clear of Price-Only Positioning

Richard Hatch | June 23, 2010 · 1 comment | Positioning

Why Rebranding Often Fails

Galen De Young ( @GalenDY ) | July 27, 2009 · 1 comment | Positioning

Market Share or Profit? Pick One.

Buzz Baker | January 13, 2009 · 0 comments | Positioning

Positioning inside the company

Galen De Young ( @GalenDY ) | April 3, 2008 · 0 comments | Positioning

The Importance of Positioning Strategy

Galen De Young ( @GalenDY ) | March 27, 2008 · 0 comments | Positioning

The Wisdom of Crowds?

Galen De Young ( @GalenDY ) | March 10, 2008 · 0 comments | Positioning