B2B Marketing Blog » Positioning http://www.proteusb2b.com/b2b-marketing-blog Strategies, Insights & Perspectives on Business-to-Business Marketing Mon, 28 Jun 2010 13:48:19 +0000 en hourly 1 http://wordpress.org/?v=3.0 Are You Positioned as one of Few Credible Substitutes in Your Market? http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/#comments Mon, 28 Jun 2010 13:47:18 +0000 Galen De Young ( @GalenDY ) http://www.proteusb2b.com/b2b-marketing-blog/?p=1417 http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/feed/ 1 Steer Clear of Price-Only Positioning http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/#comments Wed, 23 Jun 2010 13:31:29 +0000 Richard Hatch http://www.francis-marketing.com/b2b-marketing-blog/index.php/steer-clear-of-price-only-positioning/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/feed/ 1 Why Rebranding Often Fails http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-rebranding-often-fails/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-rebranding-often-fails/#comments Mon, 27 Jul 2009 14:29:34 +0000 Galen De Young ( @GalenDY ) http://www.proteusb2b.com/b2b-marketing-blog/?p=534 http://www.proteusb2b.com/b2b-marketing-blog/index.php/why-rebranding-often-fails/feed/ 1 Market Share or Profit? Pick One. http://www.proteusb2b.com/b2b-marketing-blog/index.php/market-share-or-profits/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/market-share-or-profits/#comments Tue, 13 Jan 2009 14:55:35 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=105 http://www.proteusb2b.com/b2b-marketing-blog/index.php/market-share-or-profits/feed/ 0 Words May Reposition a Brand. But They Must Also Define the Task. http://www.proteusb2b.com/b2b-marketing-blog/index.php/word-define-brand-task/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/word-define-brand-task/#comments Thu, 18 Dec 2008 19:49:02 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=107 http://www.proteusb2b.com/b2b-marketing-blog/index.php/word-define-brand-task/feed/ 0 You Want to Position Your Brand “Righteously”? It May Not be Your Call. http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategies/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategies/#comments Tue, 09 Sep 2008 18:33:55 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=110 http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategies/feed/ 0 Would Ebert and Roeper Give your Positioning a “Thumbs Up?” http://www.proteusb2b.com/b2b-marketing-blog/index.php/ebert-roeper-positioning/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/ebert-roeper-positioning/#comments Tue, 29 Jul 2008 16:42:30 +0000 Mike Marn http://www.francis-marketing.com/b2b-marketing-blog/?p=109 http://www.proteusb2b.com/b2b-marketing-blog/index.php/ebert-roeper-positioning/feed/ 0 Green Marketing. How Associative Positioning Breaks All Ties. http://www.proteusb2b.com/b2b-marketing-blog/index.php/green-marketing-positioning/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/green-marketing-positioning/#comments Wed, 16 Jul 2008 23:57:07 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=102 http://www.proteusb2b.com/b2b-marketing-blog/index.php/green-marketing-positioning/feed/ 1 Snatching Defeat from the Jaws of Victory http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-line-extensions/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-line-extensions/#comments Thu, 26 Jun 2008 12:00:02 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=98 http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-line-extensions/feed/ 0 When Repositioning Your Brand, You May Want to Disregard Von Clausewitz http://www.proteusb2b.com/b2b-marketing-blog/index.php/believable-positioning/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/believable-positioning/#comments Tue, 24 Jun 2008 02:08:26 +0000 Buzz Baker http://www.francis-marketing.com/b2b-marketing-blog/?p=96 http://www.proteusb2b.com/b2b-marketing-blog/index.php/believable-positioning/feed/ 0 Don’t Let your Business Get Caught in the Middle http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-in-middle/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-in-middle/#comments Wed, 28 May 2008 15:23:40 +0000 Mike Marn http://www.francis-marketing.com/b2b-marketing-blog/?p=81 http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-in-middle/feed/ 0 Our People Make the Difference (Yea, Right) and Other “Unbelievable” Claims http://www.proteusb2b.com/b2b-marketing-blog/index.php/poor-positioning-taglines/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/poor-positioning-taglines/#comments Mon, 07 Apr 2008 21:18:03 +0000 Richard Hatch http://www.francis-marketing.com/b2b-marketing-blog/index.php/poor-positioning-taglines/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/poor-positioning-taglines/feed/ 1 Positioning inside the company http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-inside/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-inside/#comments Thu, 03 Apr 2008 16:07:32 +0000 Galen De Young ( @GalenDY ) http://www.francis-marketing.com/b2b-marketing-blog/index.php/positioning-inside/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-inside/feed/ 0 The Importance of Positioning Strategy http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-marketing/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-marketing/#comments Thu, 27 Mar 2008 15:16:07 +0000 Galen De Young ( @GalenDY ) http://www.francis-marketing.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-marketing/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-marketing/feed/ 0 The Wisdom of Crowds? http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy-safe/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy-safe/#comments Mon, 10 Mar 2008 15:05:07 +0000 Galen De Young ( @GalenDY ) http://www.francis-marketing.com/b2b-marketing-blog/index.php/b2b-positioning-strategy-safe/ http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy-safe/feed/ 0