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	<title>Proteus B2B Marketing Blog &#187; B2B Search Marketing</title>
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	<description>Strategies, Insights &#38; Perspectives on Business-to-Business Marketing</description>
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		<title>Content SEO: Best Practices and What to Avoid</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/content-seo-best-practices/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/content-seo-best-practices/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:47:44 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1381</guid>
		<description><![CDATA[Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year&#8217;s conference in Boston. Speakers: Lee Odden, CEO, TopRank Online Marketing Jiyan Wei, Product Manager, Vocus, PRWeb.com At the start of the presentation, Lee cited several stats: 60% of marketers plan to take money away from traditional marketing and spend [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Where Should B2B Bloggers set up the Corporate Blog?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/where-to-plac-b2b-corporate-blog/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/where-to-plac-b2b-corporate-blog/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 17:51:08 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[b2b search engine optimization]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[B2B Social Media]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1095</guid>
		<description><![CDATA[The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. Jeffrey [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>30 of the Best B2B Search Marketing Articles of 2009</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/best-b2b-search-marketing-articles-of-2009/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/best-b2b-search-marketing-articles-of-2009/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 16:52:42 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[b2b search engine optimization]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[B2B Social Media]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=948</guid>
		<description><![CDATA[The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it&#8217;s a challenge to keep up with it at times. I&#8217;m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Are You Optimizing Your Email Marketing for Search?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/optimizing-email-search/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/optimizing-email-search/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:57:40 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=133</guid>
		<description><![CDATA[I know at first that may sound strange. What does email marketing have to do with search engine optimization? Fact is, the most prevalent type of B2B email marketing is content marketing, most often in the form of an email newsletter containing several articles. Most email newsletters carry abstracts or snippets of the stories. Readers [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google&#8217;s Launches Longer Snippets. Greater Opportunity for Sites with Strong Content.</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/longer-snippets/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/longer-snippets/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 18:17:00 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=125</guid>
		<description><![CDATA[On Tuesday, Google announced two significant changes. First, is the deployment of technology aimed at better understanding associations and concepts related to a searcher&#8217;s query. One of the applications of the technology is the ability for Google to more frequently present recommended related searches, or refinements. Links to these related searches will generally be displayed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Best of B2B Search Marketing 2008</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/best-b2b-search-posts-2008/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/best-b2b-search-posts-2008/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 15:26:08 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b search engine marketing]]></category>
		<category><![CDATA[b2b seo]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=123</guid>
		<description><![CDATA[Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. I chose 30 of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fortune 500 Starting to Embrace Blogging</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blogging-fortune-500/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-blogging-fortune-500/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 16:06:22 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[B2B Social Media]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=124</guid>
		<description><![CDATA[Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What you don’t know about optimizing PDFs can hurt you &#124; 17 Strategies for success</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/optimizing-pdfs/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 20:28:55 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[optimizing pdfs]]></category>
		<category><![CDATA[pdf optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/</guid>
		<description><![CDATA[This is true both in terms of optimizing PDF for search as well as for human visitors. Recently, there was an article on MarketingSherpa (membership required) that set forth 10 tips for optimizing PDFs for search. The tips listed excluded some of the most crucial factors in PDF optimization, including specifying the reading order and [...]]]></description>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Why B2B Websites Need More Content</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/content-marketing-b2b-search/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/content-marketing-b2b-search/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 18:52:03 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b search engine marketing]]></category>
		<category><![CDATA[b2b search engine optimization]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[site architecture]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/content-marketing-b2b-search/</guid>
		<description><![CDATA[Investments in B2B websites have traditionally been much smaller than B2C counterparts. Often the approach has been somewhat minimalistic, incorporating only what is necessary to have a credible presence. The creation and addition of what some deem “supplemental” content often gets pushed aside as other marketing initiatives take priority. While this may seem prudent in [...]]]></description>
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		<slash:comments>3</slash:comments>
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