Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Galen De Young ( @GalenDY ) | April 15, 2010 · 1 comment | Events

MarketingProfs B2B Forum 2010It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing.

If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent session tracks. Plenty of breaks and social events for networking. For updates on the event, tune into #mpb2b on Twitter.


Use Promo Code “Blog” and Save $200 on Your Registration


Originally booked as a two-day conference, the event was expanded to include a third day beginning on Monday, May 3. This optional, additional training day has two day-long sessions, one on Lead Generation, led by Ruth Stevens and Cyndi Greenglass, and another on Integrating Social Media Into Your Marketing Plan to Improve ROI, led by Christina “CK” Kerley. Both of these day-long training tracks offer in-depth, hands-on experience for improving your B2B marketing  strategy and initiatives.

There are several hot-seat labs in which attendee’s marketing initiatives will be evaluated and discussed by experts in front of their peers. These hot-seat labs include blogging, video, and web usability. I’ll be conducting a hot-seat lab on B2B blogging. I’m really looking forward to the session. I sat in on last year’s hot-seat lab on blogging moderated by Jay Bear. Big shoes to fill. Jay did a great job, there was a lot of discussion and Q&A, and I think everyone in the room walked away with a much higher level of knowledge and understanding.


There’s still time to volunteer to participate in these hot-seat labs, but there are only a few more days to get your name in for consideration. Selections will be made soon. If you’re interested don’t wait. Email events@marketingprofs.com and let them know what Hot Seat Lab you’d like to volunteer for.


At the event there are a number of breakfast roundtables, each focused on a particular topic. They’re a great way to jumpstart your day. They had high participation last year. If you’re going, be sure to take part in these excellent roundtables. The run from 8 am to 9am on Wednesday May 5. I’ll be moderating the one on B2B Blogging.

In addition to all of the sessions and content learning opportunities, I’m just as excited to reconnect with many B2B professionals, to finally meet in person several with whom I’ve only corresponded on email or Twitter, and to meet a broad range of industry professional that I’ve never met before.

If you haven’t signed up, do it today. MarketingProfs 2010 Business-to-Business Forum is one of the few exclusively B2B conferences this year. It’s less than three weeks away so sign up today.

Here’s a list of the Forum Sessions:

  • Measuring Marketing Success against Business Goals
  • Higher Conversions, Better ROI: Advanced Landing Pages that Improve ROI
  • SEO—Now More than Ever, a B2B Marketer’s Best Friend
  • Social Media Guidelines, Necessary or Limiting?
  • Insights into 2010 B2B Marketing Budgets and Tactics Mix
  • Proven Success Stories Integrating Social Media into Overall Strategy
  • Customer Loyalty: More Actionable, Tied to Measurable Revenue, and Comes at a…Smaller Price??
  • Strategies for Making the Most of Your Tradeshow Investment
  • What Marketers Are Still Missing: The Power of the New Digital Disorder
  • Filling the Pipeline: Finding the Leads Sales Needs
  • It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents
  • Content SEO—Best Practices and What to Avoid
  • Email Testing for Higher ROI
  • Marrying-up Measurement Results to Make Better Marketing Investment Decisions
  • Drowning in Data, Starved for Knowledge?
  • Using Web Analytics to Uncover Mysteries and Improve Conversion
  • Marketing Challenge! Lead Management Automation Systems
  • Getting Strategic with Your Brand
  • Unleash the Power of Content to Engage Your Prospects
  • Why Email, CRM, & Social Media have become the Tools of Modern B2B Marketing
  • Hot Seat Lab: Web Usability
  • Driving & Measuring B2B Conversations, Leads, and Sales with Social Media
  • How B2B Marketers are Using Mobile Marketing to Increase Revenue
  • Channel Marketing: Leveraging Partner Relationships
  • Hot Seat Lab: Getting More Marketing Bang from Your Videos
  • Websites that Convert More Customers
  • Building a Strategy for Launching an Online Community
  • Lead Planning & Nurturing that Converts More Customers
  • Hot Seat Lab: Better Blogging for Business
  • Your B2B Pit Crew’s Top 30 Take-Aways from the B2B Forum

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