http://www.proteusb2b.com/b2b-marketing-blog/index.php/new-can-spam-regulations/ Strategies, Insights & Perspectives on Business-to-Business Marketing Sat, 24 Jul 2010 14:31:25 -0400 hourly 1 http://wordpress.org/?v=3.0 http://www.proteusb2b.com/b2b-marketing-blog/index.php/new-can-spam-regulations/comment-page-1/#comment-83 Mike Marn Tue, 01 Jul 2008 14:57:15 +0000 http://www.francis-marketing.com/b2b-marketing-blog/?p=100#comment-83 Good clarification, Galen. This is a perfect opportunity to preserve the trust of your online audience. Marketers who see this "separation" as simply an opportunity to, in effect, continue bombardment under a different name will pay the ultimate price in credibility. Those who manage it well, as you suggest--ie, make the situation very clear on the "you are unsubscribed" note (perhaps even asking the recipient's desire given the situation)--will fare the best. Good clarification, Galen.
This is a perfect opportunity to preserve the trust of your online audience. Marketers who see this “separation” as simply an opportunity to, in effect, continue bombardment under a different name will pay the ultimate price in credibility. Those who manage it well, as you suggest–ie, make the situation very clear on the “you are unsubscribed” note (perhaps even asking the recipient’s desire given the situation)–will fare the best.

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