Comments on: New Social Media Marketing Industry Report http://www.proteusb2b.com/b2b-marketing-blog/index.php/social-media-marketing-report-b2/ Strategies, Insights & Perspectives on Business-to-Business Marketing Fri, 9 Dec 2011 14:44:12 -0500 hourly 1 http://wordpress.org/?v=3.0 By: Mike Marn http://www.proteusb2b.com/b2b-marketing-blog/index.php/social-media-marketing-report-b2/comment-page-1/#comment-2087 Mike Marn Tue, 28 Jul 2009 20:54:13 +0000 http://www.proteusb2b.com/b2b-marketing-blog/?p=129#comment-2087 It is indeed interesting that the it is mostly business owners (rather than employees of those businesses) using social media. That would seem to confirm, of course, that "decision makers" DO use it. Only problem is that this leaves the impression that lots of potential owners and C-suite occupants are roaming the virtual halls, looking for what you have to sell there. While the lead stats support that to a degree, I believe at this point most of those owners and top execs are using social media to sell what they have to sell more so than to buy what YOU have to sell. Doesn't mean you can't market to them; they ARE in the arena. Just be careful not to picture those stats as large ranks of eager prospects. We're getting there, but not just yet! It is indeed interesting that the it is mostly business owners (rather than employees of those businesses) using social media. That would seem to confirm, of course, that “decision makers” DO use it. Only problem is that this leaves the impression that lots of potential owners and C-suite occupants are roaming the virtual halls, looking for what you have to sell there.

While the lead stats support that to a degree, I believe at this point most of those owners and top execs are using social media to sell what they have to sell more so than to buy what YOU have to sell. Doesn’t mean you can’t market to them; they ARE in the arena. Just be careful not to picture those stats as large ranks of eager prospects.

We’re getting there, but not just yet!

]]> By: The marketing myth of "free" social media | Tom Foremski: IMHO | ZDNet.com http://www.proteusb2b.com/b2b-marketing-blog/index.php/social-media-marketing-report-b2/comment-page-1/#comment-1171 The marketing myth of "free" social media | Tom Foremski: IMHO | ZDNet.com Sun, 14 Jun 2009 01:40:08 +0000 http://www.proteusb2b.com/b2b-marketing-blog/?p=129#comment-1171 [...] New Social Media Marketing Industry Report | Implications for B2B Marketing | B2B Marketing Blog [...] [...] New Social Media Marketing Industry Report | Implications for B2B Marketing | B2B Marketing Blog [...]

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