Posts tagged as:

B2B Positioning

Are You Positioned as one of Few Credible Substitutes in Your Market?

Galen De Young ( @GalenDY ) | June 28, 2010 · 1 comment | Positioning

Steer Clear of Price-Only Positioning

Richard Hatch | June 23, 2010 · 1 comment | Positioning

B2B Selling. It’s About Relationships, Right?

Galen De Young ( @GalenDY ) | August 17, 2009 · 11 comments | B2B Selling

Why Rebranding Often Fails

Galen De Young ( @GalenDY ) | July 27, 2009 · 1 comment | Positioning

You Want to Position Your Brand “Righteously”? It May Not be Your Call.

Buzz Baker | September 9, 2008 · 0 comments | Positioning

Would Ebert and Roeper Give your Positioning a “Thumbs Up?”

Mike Marn | July 29, 2008 · 0 comments | Positioning

When Repositioning Your Brand, You May Want to Disregard Von Clausewitz

Buzz Baker | June 23, 2008 · 0 comments | Positioning

The Wisdom of Crowds?

Galen De Young ( @GalenDY ) | March 10, 2008 · 0 comments | Positioning

B2B Marketing Resources
Email Type Preference: HTML Text

Sample | Privacy

Close Window
Privacy Policy

Click on sample to close.
Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.