Is This for Me?
If these statements remind you of what you hear at your company, or perhaps what you yourself have been thinking, you’re not alone. They’re the growing pains many business-to-business companies are feeling—pains not related to growth, but simply pains that seem to keep growing.
The pains may be the result of many things: competitors encroaching on what used to be your market, globalization, the ability of prospects to more easily find alternative sources for your products or services, or maybe over time you’ve simply lost what “edge” you once had in the market.
Most business leaders think they have a problem with sales. However, in almost all cases, these pains are the direct result of your positioning in the marketplace, not your sales force. It may be time to consider repositioning the company.
Sometimes there are other reasons to pursue corporate repositioning. Perhaps you’ve been pigeonholed into a market that is no longer profitable and you need to pursue additional or alternative markets. Perhaps your current positioning in the marketplace is no longer reflective of your business. Maybe you’re considering a major shift in strategic direction. Or perhaps you’ve acquired or divested operations that impact how you should be positioned.
If you think you may need repositioning in the marketplace, give us a call to see if we’re a good fit for each other. We’re one of very few firms that specialize in repositioning business-to-business companies and their brands.