Proteus B2B is a marketing consulting firm specializing in repositioning B2B companies and their brands through positioning strategy, content marketing, B2B social media, B2B SEO, and B2B email marketing

Mike Marn

Mike began his career in Chicago, spending 15 years at agencies that included Benton & Bowles, Tatham-Laird & Kudner, and Marsteller. His client experiences included a mix of consumer, corporate, and business-to-business accounts, among them Culligan, Beatrice Foods, the American Dairy Association, Ace Hardware, Arrowhead Water Treatment, Dow Chemical, Oscar Meyer Foodservice, and more.  In 1990 Mike relocated to West Michigan, where he has led the creative effort on a variety of B2B accounts including Rapistan-Demag, R. T. London, CSM Group, and Granco Clark, and in consumer efforts that include prominent healthcare campaigns, the successful national launch of Scoop Away Cat Litter and a creative repositioning of Angel Soft Bath Tissue that helped lift the brand from the #4 position to #2 in advertised markets.

Education:
Bachelor of Science, Journalism, Northwestern University, Evanston, IL
Master of Science, Journalism, Northwestern University, Evanston, IL

B2B Marketing Resources

Image of Proteus B2B’s B2B Email Marketing Best Practices eBook, with more than 130 email marketing strategies for B2B marketers
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B2B Content Marketing

Proteus SEO specializes in B2B SEO, search engine optimization for B2B websites. Only B2B. Only SEO.

About Proteus B2B Marketing

Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.