For Immediate Release
Proteus B2B Earns 2010 ReBrand 100 Award for Center for Community Leadership Rebranding and Repositioning Efforts
Proteus B2B, Grand Rapids, MI, has been recognized with a 2010 ReBrand 100 award for rebranding and repositioning efforts for their client, the Center for Community Leadership, a program of the Grand Rapids Area Chamber of Commerce. Rebrand 100, a global competition with an international jury of experts, annually recognizes the world's most effective rebranding initiatives: the repositioning, revitalizing, restructuring, redesign or extension of existing brand assets in response to market challenges.
The Chamber of Commerce and their Leadership Grand Rapids program had evolved and expanded their leadership training and development programs from one to five unique, distinct programs to meet additional market demands. All five programs resided under the umbrella of the original program's Leadership Grand Rapids (LGR) identity. In the marketplace, LGR continued to be seen as a one-program entity, creating confusion as to whether one was referring to the entity or its signature program. Proteus B2B developed the new Center for Community Leadership identity, repositioning strategy, and associated marketing campaign materials, creating a distinctive organizational brand and separate program brands. The rebranding and repositioning has to provided clarity in the market that has also helped program enrollment efforts.
In the words of ReBrand 100, award-winning efforts "enable brands to re-emerge with a unique presence, a riveting promise, and a fresh approach by achieving that critical blend of design and business strategy essential to meeting market objectives." Proteus B2B is honored to have been recognized with an international ReBrand Award. It is the third rebranding and repositioning effort for which the Proteus B2B team has receive ReBrand 100 recognition in the past several years. Two prior winning ReBrand winners were created under the Francis Marketing identity, prior to organizing under the Proteus B2B Marketing brand in 2008.
You can view the Center for Community Leadership presentation on ReBrand's 2010 Winners list at rebrand.com.
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Proteus B2B is a marketing firm that specializes in helping business-to-business companies reposition their brands and migrate to positions of market leadership. In doing so, Proteus B2B helps companies operating in crowded, competitive markets differentiate and defend positions of sustained profitable growth. In addition to helping B2B companies define positioning strategy, they help them create the marketing communications to drive that positioning in the marketplace. As B2B marketing consultants who also specialize in two emerging areas—B2B search engine optimization and social media—clients with nationally and globally recognized brands engage Proteus B2B for their B2B marketing and new media expertise.
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.