- Leadership
Richard Hatch
Richard Hatch has nearly 30 years experience developing marketing communications and creative strategies for a diverse list of business-to-business, consumer, and retail brands. Joining the firm in 2002, he has worked on repositioning and marketing initiatives for several Proteus B2B clients in the construction trades, packaging, contract manufacturing, financial services, business services, material handling equipment, and other industries. Complementing his B2B experience is consumer and retail work for automotive, consumer electronics, appliances, heathcare, grocery, banking, and consumer packaged goods clients on brands that include Chevrolet, Bissell, Magnavox, General Electric, and Tidy Cat.
Education:
Bachelor of Science Degree in Advertising, Ferris State University, Big Rapids, MI
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.

