B2B Case Studies
B2B case studies, like white papers, remain an effective content marketing tool for driving leads and accelerating buyers through the purchasing process. Well-documented, professionally written case studies support and validate knowledge, capabilities, and successes. Assurance B2B purchase decision makers and influencers want before committing significant dollars to major purchases. Good case studies help reduce the perceived risk of choosing your company to deliver the proper solution. The best B2B case studies not only detail past success, but also demonstrate reasons why you’ll be able to replicate that success for any future customers.
We help B2B clients develop and deliver compelling, problem-solving customer stories through dynamic case study presentations—with strategies to get them found, read, and shared.
Our typical scope of work for B2B case study development includes:
- Subject exploration and development of marketing, SEO, and lead generation strategy to determine viability and potential results
- Client interviews to frame background, problem, process, solution and results
- Interviews with customer(s)
- Development of copy outline
- Copywriting
- Graphic design and layout
- Formatting and optimization for distribution channels
Often, we’ll help clients format developed B2B case studies into a variety of formats, including print, slide presentations, web, and other media.
Through our coaching and consulting services, we also help clients hone the overall effectiveness of their case studies, and to develop strategies to more effectively promote case studies other content marketing assets through search marketing, social media, and email marketing.
The client investment for writing a case study (copy only) generally starts around $5,000. Actual investment depends on length, degree of any secondary research required, and number of interviews. Design, layout, and search optimization are additional options.
If you’d like to talk about engaging Proteus B2B to develop a case study, or to hone your overall B2B content marketing strategy, please contact us at 616.235.1122 or send us a note using the contact form.
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.