Proteus B2B is a marketing consulting firm specializing in repositioning B2B companies and their brands through positioning strategy, content marketing, B2B social media, B2B SEO, and B2B email marketing

B2B Content Marketing

Image of consultant developing content and content marketing strategy for B2B clientsAlthough you hear a lot about content marketing these days, content marketing isn’t new. As a B2B marketer, you probably use some of the more conventional B2B content marketing tactics, such as white papers and case studies.

What is new is content marketing’s elevated importance in B2B marketing. Social media, search engine optimization, and email marketing offer exponential opportunities to deliver, share, and promote valuable content to prospects, customers, and industry colleagues and peers—content that builds credibility, drives lead generation, and helps position thought leaders.

At Proteus B2B, we develop content marketing and channel strategies to help our B2B clients effectively reach key publics through a stream of consistent, relevant content delivering value, sharing knowledge, and demonstrating understanding of issues. In doing so, we help clients engage, nurture, and build long-term relationships that position our clients as one of few credible substitutes in their respective markets.

Below are the primary content marketing areas in which we work with B2B clients.

B2B Marketing Resources

Image of Proteus B2B’s B2B Email Marketing Best Practices eBook, with more than 130 email marketing strategies for B2B marketers
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Proteus SEO specializes in B2B SEO, search engine optimization for B2B websites. Only B2B. Only SEO.

About Proteus B2B Marketing

Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.