B2B Content Marketing
Although you hear a lot about content marketing these days, content marketing isn’t new. As a B2B marketer, you probably use some of the more conventional B2B content marketing tactics, such as white papers and case studies.
What is new is content marketing’s elevated importance in B2B marketing. Social media, search engine optimization, and email marketing offer exponential opportunities to deliver, share, and promote valuable content to prospects, customers, and industry colleagues and peers—content that builds credibility, drives lead generation, and helps position thought leaders.
At Proteus B2B, we develop content marketing and channel strategies to help our B2B clients effectively reach key publics through a stream of consistent, relevant content delivering value, sharing knowledge, and demonstrating understanding of issues. In doing so, we help clients engage, nurture, and build long-term relationships that position our clients as one of few credible substitutes in their respective markets.
Below are the primary content marketing areas in which we work with B2B clients.