Proteus B2B is a marketing consulting firm specializing in repositioning B2B companies and their brands through positioning strategy, content marketing, B2B social media, B2B SEO, and B2B email marketing

B2B Email Marketing Audit

Image of consultant completing an email marketing audit for a B2B client

Sometimes you know you need help. You’ve been doing B2B email marketing for a while, but aren’t getting the results you’d like. You know some things have to change, but you’re not sure exactly where the problems lie and what actions will have the most impact on your email marketing efforts.

We help B2B companies identify key issues, understand best practices, and make impactful changes that get results. Our audit is focused on email content marketing, such as email newsletters.

Our typical scope of work for a B2B Email Marketing Audit includes:

  • Gaining an understanding of client objectives and current concerns
  • Reviewing three recent B2B email marketing efforts for more than 100 factors related to:
    • Content
    • Design
    • Landing Pages
    • Social Media
    • Sending Protocols
    • Sign-up Strategies
    • Subscriber Growth Strategies
    • On-Site Strategies and Tactics
    • Click-Through and Analytics
  • Summarizing key audit findings into a written report
  • Providing written recommendations regarding what changes will have the most significant impact in achieving client objectives
  • A 90-minute telephone conference to discuss email marketing audit findings and recommendations
  • One hour of post-audit coaching regarding the review of client changes made as a result of findings and recommendations

Typical client investment for the scope of work outlined above is $5,000.

If you would like to engage Proteus B2B for a B2B Email Marketing Audit, please contact us at 616.235.1122 or use our contact form.

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Image of Proteus B2B’s B2B Email Marketing Best Practices eBook, with more than 130 email marketing strategies for B2B marketers
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About Proteus B2B Marketing

Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.