B2B Email Marketing Design

Creating effective email design can be challenging, especially with image-blocking and numerous desktop and web-based email clients through which your email will be viewed.

But good B2B email design isn’t just about email rendering. It’s also about leading reader’s eyes where we want them to go and—most importantly—maximizing click-through and conversion.

At the conclusion of a B2B Email Marketing Audit or a B2B Email Marketing Strategy engagement, we are often engaged to design or redesign email templates optimized for best practices and better results.

Sometimes we’ll also do this if you haven’t gone through an audit or email strategy engagement, as long as you can provide us a written summary of your email strategy.

Our typical scope of work for a B2B Email Marketing Design engagement includes:

• Initial telephone conferences to gain an understanding of client objectives, current concerns, and the buying cycle
• Review of client’s email marketing strategy, content plan, and content marketing assets
• Review of client’s other brand assets to ensure email marketing design to ensure brand consistency of email design to be developed
• Review of historical email analytics
• Development of wire-frame templates for client review, discussion and approval
• Development of design template alternatives for actual use
• Revisions to design template based as necessary and approval of chosen design
• Testing and debugging for various desktop and web-based email clients

The typical client investment for B2B Email Marketing Design engagements generally ranges between $7,500 and $10,000 for B2B email newsletters.

If you would like to discuss engaging Proteus B2B for B2B Email Marketing Design, please contact us at 616.235.1122 or use our contact form.

Other Proteus B2B email marketing services:

• B2B Email Marketing Audit
• B2B Email Marketing Strategy
• B2B Email Marketing Coaching and Consulting

Close Window

Privacy Policy