B2B Email Marketing Strategy
We help B2B companies establish sound email marketing strategies. As part of that work, we help clients define reasonable objectives, establish a sound strategic framework, and develop an actionable roadmap that helps ensure ongoing success.
This type of engagement makes sense if you’re just starting B2B email marketing.
It also makes sense if you’ve been doing email marketing for some time but think it’s time to step back and reevaluate what you’re doing. If this is where you’re at, it may also be smart to do a B2B Email Marketing Audit first.
Our typical scope of work for a B2B Email Marketing Strategy engagement includes:
- Initial telephone conferences to gain an understanding of client objectives, current concerns, and the buying cycle
- Review of recent B2B email marketing efforts
- Development of sustainable content strategy for lead generation and lead nurturing
- Development of social media strategy to drive subscriber growth and new leads
- Development of segmentation strategy based on the buying cycle
- Development of landing page and on-site strategy
- Development of appropriate metrics and related reporting
- A written summary of the strategies developed
- Various teleconferences and communications throughout, and a 90-minute telephone conference at the conclusion of the engagement to review strategies developed and the plan for implementation.
B2B Email Marketing Strategy engagements generally start at $10,000.
If you would like to engage Proteus B2B for B2B Email Marketing Strategy, please contact us at 616.235.1122 or use our contact form.
Other Proteus B2B email marketing services:
B2B Marketing Resources
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.