B2B Email Marketing

Email marketing remains one of the best ways to reach B2B prospects and nurture those contacts as they progress through the buying cycle. We help B2B email marketing clients identify problems, understand and adopt best practices, and develop effective email design. We also offer ongoing coaching services to help ensure continued success. Below is a summary of our B2B email marketing services.

B2B Email Marketing Audit

Sometimes you know you need help. You’ve been doing B2B email marketing for a while, but aren’t getting the results you’d like. You know some things have to change, but you’re not sure exactly where the problems lie and what actions will have the most impact on your email marketing efforts. If this is the case, an audit is a good place to start.more »

B2B Email Marketing Strategy

This type of engagement makes sense if you’re just starting B2B email marketing, or if you’ve been doing email marketing for some time but think it’s time to step back and reevaluate what you’re doing.more »

B2B Email Marketing Design

At the conclusion of a B2B Email Marketing Audit or a B2B Email Marketing Strategy engagement, we are often engaged to design or redesign email templates optimized for best practices and better results. Sometimes we’ll also do this if you haven’t gone through an audit or email strategy engagement, as long as you can provide us a written summary of your email strategy.more »

Coaching and Consulting

Sometimes you don’t need a formal email audit or a complete overhaul of your email marketing strategy. Sometimes what you need is a sounding board, a quick review to ensure you’re on the right track, or an expert’s opinion about some fairly specific matters.more »

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