B2B Marketing Communications Services
With all the new media marketing opportunities, it may seem many of the more traditional approaches to B2B marketing are going away. To the contrary. It’s only made them more interesting as they evolve, integrate, and assimilate into different more efficient, effective marketing opportunities—building brands, driving traffic to your website, and generating leads. At Proteus B2B, we help B2B companies use all the marketing communications tools in their communications arsenal to help reposition their corporate brands as market leaders in their niche.
As B2B specialists, we understand what makes B2B different. Our staff draws upon comprehensive experience in B2B marketing, advertising, graphic design, web design, and writing to create and produce innovative strategy, concepts, and designs for multi-media marketing communications—through print, digital, audio and video mediums.
B2B Web Strategy and Design
Our web design professionals design, build, and launch new websites or refresh existing ones. We develop site architecture and navigation, design site graphics, write copy including SEO applications, and manage ongoing content.
B2B Corporate & Brand Identity Development
We help B2B clients develop corporate and brand identities including naming, logo designs, and complete corporate identity packages. Often, these services are part a larger engagement, such as communications audits and brand repositioning to help define and differentiate B2B companies operating in highly competitive industries.
B2B Print Collateral Communications
In a digital world, you might wonder if print collateral is still relevant? Very much so. Tangible print materials remain important B2B sales tools. We create, write and design B2B print collateral including brochures, catalogs, sell sheets, sales kits, newsletters, and more.
B2B Video and Audio Development
As technology improves, audio video presentations are emerging as highly effective online marketing tools as well as offline to present corporate capabilities, product demonstrations, training sessions, and more. We create, write and produce B2B videos for meetings and presentations, DVD distribution, online webinars, social media video sites, website content and more.
Advertising in trade publications, business journals, and other B2B media remain influential vehicles for positioning and building B2B corporate brands, creating awareness for B2B products, and driving traffic to your website. We help plan marketing and advertising campaigns and create and produce B2B advertising and marketing communications.
B2B Direct Mail Strategy and Development
Creative, meaningful direct mail gets noticed. Unlike mass mailings to rented lists, we help B2B clients target direct mail, cultivating their database, delivering focused, relevant messaging to qualified prospects and customers for higher response rates and improved ROI.
One-to-One Marketing Services and Technology
Treat each B2B customer and prospect as an individual through one-to-one marketing strategies. We use variable data and imaging technology to personalize marketing communications for B2B purchase decision makers and influencers—delivering highly relevant personalized content in printed brochures, direct mail, PURLs, email marketing, eNewsletters, and more. Increase your hit and click-through rates while eliminating costly, generic, mass marketing efforts.