B2B Positioning Strategy

At Proteus B2B, we help B2B clients reposition their companies and brands. We help businesses in highly competitive industries develop positioning strategies designed to move their companies and brands away from the commoditization and perceived parity with competitors that force them to compete on price.

Positioned as leaders in their market niche, our clients have credible differentiation that earns them preferential consideration from B2B decision-makers and purchase influencers.

Our repositioning process provides an in-depth evaluation and analysis of the brands’ current positioning, positioning versus competitors, and identifies strategies to reposition brands with meaningful, sustainable differentiation.

The development of a revised positioning strategy is a significant undertaking. That doesn’t mean you shouldn’t do it. But it does mean you have to be willing to step back and go through a no-mercy, no-malice assessment of what is and what could be.

If you’re considering revising your positioning, or if you’re wondering whether this is a potential solution to the problems you face, give us a call. We’ll talk for a while to understand your situation and determine if we might be a good fit for each other. If we’re not a good fit, that’s okay. If the fit seems good, we’ll move to the next step where we share an in-depth, real-world case history with you, which will give you a clear understanding of exactly what you can expect when working with us.

If you’d like to talk to us about positioning, please contact Managing Director Galen De Young at 616.235.1122 or send us a note using the contact form.

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