B2B Webinars and Podcasts
B2B Webinars.
There’s a reason why webinars continue to gain importance as a B2B content marketing tool. Webinars generate leads. Qualified leads. Lots of them—if your webinar promotion and registration strategy is targeted, your hook is great, your content is relevant, and your follow up is prompt.
Webinars are extremely cost efficient as B2B lead generation and nurturing tools. They’re also a great way to position your company as a thought leader and one of few credible substitutes in the marketplace.
At Proteus B2B, we help plan, develop, and market webinars for B2B clients. Services include:
- Marketing and promotional strategy
- Lead generation and nurturing strategy
- Content Development
- Design and development of multi-media content
- Post-webinar marketing strategies to leverage content
If you’d like to talk about potentially engaging us to help you with B2B webinars, give us a call, or send us a note using the contact form.
B2B Podcasts
Think of podcasts today as a series of periodic personal digital audio or audio/visual presentations users can access via on-demand download via syndication, like RSS feeds. Like webinars, B2B podcasts are an effective, efficient way to support a thought leadership strategy and generate and nurture leads. We help B2B clients plan, develop, and market podcasts. Services include:
- Strategy
- Concepting and ideation
- Content development
- Design
- Optimization
- Production
- Promotion
If you’d like to talk about potentially engaging us to help you with B2B podcasts, give us a call, or send us a note using the contact form.
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.