B2B White Papers and eBooks
Ah, white papers—a staple of traditional B2B content marketing. With so much energy and focus on new media and busy clients overwhelmed by communications overload, it might make you wonder if white papers are still relevant. The answer is simple. Yes. They are.
White papers can be one of the most effective B2B content marketing tools to drive positioning and leads. That is, if your white paper is well researched, professionally written, imparts valuable, proprietary knowledge, and positions your company as a thought leader and one of few credible substitutes in the marketplace. No problem, right?
At Proteus B2B, we understand B2B. It’s all we do. We know how to tackle complex, technical subject matter and present it in strategic, compelling white paper or eBook content customers and prospects want to read.
Sometimes clients engage solely to write the white paper or eBook, and sometimes we carry the development though design and layout. Given our deep expertise in B2B search engine optimization, clients often engage us to write and optimize these assets for organic search marketing, if the white paper or eBook will be publically available (not require registration).
Through our coaching and consulting services, we also help clients develop strategies to effectively promote white papers, eBooks, and other content marketing assets through search marketing, social media, and email marketing.
The client investment for writing a single white paper or eBook (copy only) generally starts around $5,000. Actual investment depends on length and the degree of secondary research required to write the white paper. Design, layout, and search optimization are additional options.
Coaching and consulting relationships are based on an agreed-upon scope of work.
If you’d like to talk about engaging Proteus B2B to develop a white paper or eBook, or to hone your overall B2B content marketing strategy, please contact us at 616.235.1122 or send us a note using the contact form.
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.