Thought Leadership
Our proprietary approach to successful repositioning includes four distinct phases. The first two, Research and Repositioning, are aimed at converting the brand. Phase III, Realignment, focuses on making believers of your staff. And Phase IV, Reinforcement, is about converting others.
Inbound Marketers Report a 60% Lower Cost Per Lead
Where Should B2B Bloggers set up the Corporate Blog?
9 Tips for Leveraging Synergies of Email & Social Media
Galen De Young
No Surprise: #B2B Buyers Need to Find Your #Content http://bit.ly/cMhDGh
Galen De Young
Thanks, Genius! RT @Genius_com: Happy to announce you are in the Top 25 Best Marketing Automation Tweeters! Vote: http://bit.ly/9jtUou #b2b
Richard Hatch
Forrester: #B2B interactive spending to double to $4.8 billion by 2014:Recession hastened adoption
http://ow.ly/1ehCM http://ow.ly/1ehE1
Proteus B2B
How Twitter Tactics Work for #B2B Marketers: Hubspot Chart http://ow.ly/1dGbx
Richard Hatch
Interesting blog: Includes stats on #B2B purchasing process and why content is so important http://ow.ly/1dHke @ardath421
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.


