Thought Leadership
Our proprietary approach to successful repositioning includes four distinct phases. The first two, Research and Repositioning, are aimed at converting the brand. Phase III, Realignment, focuses on making believers of your staff. And Phase IV, Reinforcement, is about converting others.
Huge Update to the List of Top B2B Blogs
Are You Positioned as one of Few Credible Substitutes in Your Market?
Steer Clear of Price-Only Positioning
Content SEO: Best Practices and What to Avoid
Proven Success Stories Integrating Social Media into Overall Strategy
Galen De Young
@HJSewell Thanks, Howard. Glad to have you on it! Thanks for what you contribute to the broader B2B community! http://bit.ly/9SKNKQ
Galen De Young
RT @billymitchell1: GREAT list, probably best ever, of #B2B Mktg bloggers & their twitter links http://bit.ly/beI0xI [Thx Billy!]
Galen De Young
RT @jeremyvictor: [Great] Exclusive Interview With Eloqua's Joe Chernov @jchernov http://ow.ly/2xhzS #B2B [Thanks, Jeremy!]
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Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands. We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.