B2B Content Marketing

More than content, substance.

Let us help create and deliver B2B marketing content that drives business. Content that informs, educates, answers questions, solves pressing problems and answers the needs of your prospects and customers. Meaningful, relevant, helpful content optimized to reach your target audiences, to not only tell your story, but resonate with the most appropriate messaging at each stage in the buyer’s journey. Not just content, but content with substance—that excites, engages, and motivates industry influencers, prospects, and customers to read, follow, and share. To that end, we audit existing marketing content, develop new marketing content and devise content marketing and promotion strategies to do just that. We’ll help you create content that generate leads, converts prospects to customers, and customers to advocates for your business, brand, products, and services.

B2B Content Marketing Audit

A deep-dive look at your marketing content and analysis of what’s working, what’s not working, what’s missing, and recommended SEO content to eliminate gaps in your content mapping.

B2B Content Marketing Strategy

Content marketing strategies that align relevant content with each persona in each stage of the buying cycle, to help keep leads engaged as they progress through the buying process.

B2B Content Marketing Development

Engaging, optimized B2B marketing content that aligns with various buyer personas, relevant to their individual interests and needs at each phase of the buyer’s journey.

B2B Content Marketing Promotion

Deliver value, share knowledge, and demonstrate your thought leadership to increase visibility with industry influencers and others with content people want to read, subscribe to, and share.

Ready to get started?

Proteus B2B Marketing

Specializing in B2B SEO since 2006
3615 29th Street SE • Grand Rapids, MI 49512 • 616.235.1122