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Yeah, you hear a lot of talk about marketing dashboards. But do you have one? A good one. Not just a bunch of data. Does it help you decide what to do? It’s a simple idea, but few people have a good dashboard. For most, it’s a bunch of spreadsheets that get a 30-second glance each month because it’s just too tedious to sift through all that information.
It’s our job to sift through all that data. Not yours. You can if you want to, but most people don’t want to. Our job is to know your business goals. The KPIs. The MQL and SQL targets. And most importantly, what best gets us to those destinations each month. And its our job to keep you informed about how we’re doing in reaching those goals and recommend changes to the route when necessary.
That’s why we often create customized executive dashboards for our clients. We’ll talk with you to understand your goals and KPIs. Then we’ll figure out how to extract pertinent information from the various information systems—web analytics, CRM, telesales, etc.— and present it into a single, easy-to-understand dashboard that tells you how you’re doing at any given point in time.
Wouldn’t that be nice?