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More often than not, we find that the words and industry lexicon clients use to reference and market B2B products, services, and solutions are a small subset of the keywords searchers actually use to search for them.
Proper keyword research is vital to maximizing online visibility. Getting keyword research correct from the beginning is crucial. It drives site architecture. One of the mistakes B2B marketers continue to make with organic search is inadequate site architecture—the fact that many B2B sites don’t have sufficient content (pages) to respond to desired search terms. The solution, however, isn’t simply adding more content. Proper site architecture is also critical.
The investment for the B2B Keyword Research and Site Architecture varies. Individual scopes of work and investment estimates are provided prior to keyword research and architecture engagements.