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While 99% of B2B buyers use desktops to consume content, the amount of mobile interaction continues to grow. How your site performs for users determines how long they’ll stay on your site. If it takes too long to load, if it’s too hard to read, if it’s a poor experience, they’re gone. B2B buyers need to be able to quickly and easily consume and digest content via their mobile devices. And they need to be able to quickly and easily complete forms, if you want to increase conversions.
In late 2016, Google announced it would shift to primarily looking at mobile content, rather than desktop, when deciding how to rank results. Those changes will likely be rolled out in 2018. What does that mean for you? It means you better get ready.
How quickly your content loads and what content is considered for indexing will affect how well your rank in the organic search results.
Demand Gen Report: Feb 2016 Content Preferences Survey Report