Business.com recently released 2008 B2B Search Marketing Strategy Guide: Advice from the Pros, a white paper that cites industry stats and advice from those in the search marketing business who also serve B2B clients. The white paper is free with registration.
Distilled from survey responses from 144 search marketing agencies currently managing B2B client campaigns and insights from Business.com, the Guide includes the following:
- How B2B search marketing differs from B2C (also see our article on the subject)
- Top 10 tips for improving B2B paid search campaigns
- Top 10 tips for B2B SEO
- B2B search marketing strategy checklist
The Guide also includes a B2B search marketing agency directory, including agency services, location and contact information.