Often, we’ll ask a prospective B2B client, “How long has it been since your last SEO audit?”
While some will answer that they’ve never commissioned a site audit, the ones that have previously had an organic search audit of their site, may say, “Yeah, we did that about five years ago.” That’s simply too long. Likely, too much has changed in those years, not only in terms of the site, but also in the people who care for and feed it.
So, how often should you commission an SEO audit? (more…)