Posts in Events

Proven Success Stories Integrating Social Media into Overall Strategy

May 4th, 2010 Posted by Events 2 thoughts
B2B Forum Boston Logo

Live Blogging from MarketingProfs B2B Forum.

A series of posts covering selected sessions at this year’s conference in Boston.

Moderator:
Christina “CK” Kerley, B2B Marketing Specialist, CKb2b Marketing
Panelists:
Deirdre Walsh, Community & Social Media Manager, National Instruments
Mike Travis, President, Equation Research
Ron Casalotti, Social Media PR, Bloomberg LP
Kirsten Watson, Dir. Corporate Marketing, Kinaxis

Key Takeaways from the Session:
Be tolerant and accepting of users’ desire to discuss or point to other content that may be from competing sources or issues. People are going to have those conversations somewhere anyway; it’s a question of whether you want to part of those conversations.

Not every social media ROI metric is going to be a hard, financial one; you need to identify what concrete metrics matter for your particular situation. (more…)

Measuring Marketing Effectiveness Against Business Goals

May 4th, 2010 Posted by Events 0 thoughts
B2B Forum Boston Logo

Live Blogging from MarketingProfs B2B Forum.

A series of posts covering selected sessions at this year’s conference in Boston.

Speakers:
Dennis J Chapman, Sr. President & CEO, The Chapman Group
John Mueting, VP Distribution & 3rd Party Relationships, Allstate Distributors, LLC

First up is Dennis. Here are some of his comments.

It didn’t used to be complicated. It used to be we measured success dashboard of revenue against targeted sales. The role of marketing is changing in the new economy. (more…)

Hold your fire—trade shows still matter!

April 9th, 2008 Posted by Events 8 thoughts

Lately it seems like everyone is piling on trade shows. You’ve heard all the complaints: they’re too expensive, they take away valuable work time, they interrupt regular business, they’re exhausting, they don’t generate real leads, and so on. It’s become fashionable to jump on the bandwagon, claiming trade shows have outlived their usefulness, in light of today’s more sophisticated communications and information resources, including the Internet.

These contemporary “experts” certainly have plenty of ammunition; trade shows are expensive, and do have annoying negatives attached. But amidst the wailing about poor ROI and questionable results, one big benefit of trade shows stands as strongly as it ever has. It’s just too subtle and intangible for many blog-sperts to understand. (more…)

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