Live Blogging from MarketingProfs B2B Forum.
A series of posts covering selected sessions at this year’s conference in Boston.
Christina “CK” Kerley, B2B Marketing Specialist, CKb2b Marketing
Deirdre Walsh, Community & Social Media Manager, National Instruments
Mike Travis, President, Equation Research
Ron Casalotti, Social Media PR, Bloomberg LP
Kirsten Watson, Dir. Corporate Marketing, Kinaxis
Key Takeaways from the Session:
Be tolerant and accepting of users’ desire to discuss or point to other content that may be from competing sources or issues. People are going to have those conversations somewhere anyway; it’s a question of whether you want to part of those conversations.
Not every social media ROI metric is going to be a hard, financial one; you need to identify what concrete metrics matter for your particular situation. (more…)