Posts tagged "B2B Search Engine Optimization"

Title Tag Truncation: The Long and Short of It

May 16th, 2014 Posted by B2B Search Engine Optimization 0 thoughts

By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles.

While title tag best practices long held 70 characters in length to be the threshold before titles were truncated, the larger font size now reduces that count to the 55- to 60-character range. But it’s not quite that simple. Google actually uses pixels, not character count in truncation. In fact, that didn’t change. Google also uses Arial, a font with thin and wide characters. Wider characters, capitalization and bold text will consume more title space than thin characters, thus the range. While you probably don’t bold text in title tags, Google does in results for content keywords and search query exact matches. So now, much of what you’ll read suggests limiting title tag width to fewer than 512 pixels—which translates into 55 to 60 viewable characters including spaces. (more…)

The Benefits, Limitations, And Risks Of Shared Platforms

August 19th, 2010 Posted by B2B Search Engine Optimization 1 thought

There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results. This article looks at an example of one of those platforms and how to best use it. You can use the information to evaluate other shared platforms relevant to your business. (more…)

Why B2B Blogs are not Achieving SEO Success

June 2nd, 2010 Posted by B2B Search Engine Optimization 2 thoughts

In early May, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. While the blogs obviously differed in design and content, their shortcomings from an SEO standpoint were surprisingly similar—and substantial. Here’s a summary of the problems they shared and what to do about them. (more…)

Will Changes to Google’s Local Business Center Help B2B Marketers with Local Search Visibility?

May 2nd, 2010 Posted by B2B Search Engine Optimization 1 thought

Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found? (more…)

Meaningful Metrics for B2B Blogging

April 20th, 2010 Posted by B2B Social Media 8 thoughts
Image of graph for B2B blogging metrics

Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics to evaluate your success and impact, you might be disappointed. (more…)

Feeding the Content Marketing Dragon

April 20th, 2010 Posted by B2B Search Engine Optimization 2 thoughts

A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce protectors, too. The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.) But if you’re going to own a dragon, you have to feed it. Otherwise, no more fire. No more magic.

Here are a few tips on the proper care and feeding of your dragon: (more…)

Inbound Marketers Report a 60% Lower Cost Per Lead

February 16th, 2010 Posted by B2B Research 4 thoughts

Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%).

Inbound Marketing refers to marketing strategies and tactics designed to help companies get found when searching for potential product or service providers or when researching issues or problems. Think search engine optimization, paid search, and social media. Outbound Marketing refers to push-type marketing like trade shows, advertising, telemarketing, email marketing, etc. (more…)

Where Should B2B Bloggers set up the Corporate Blog?

February 12th, 2010 Posted by B2B Search Engine Optimization 2 thoughts

The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications. (more…)

30 of the Best B2B Search Marketing Articles of 2009

December 21st, 2009 Posted by B2B Marketing 5 thoughts

The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite B2B search-related posts over the last year, posts that either focus directly on search or on the issues that strongly impact search (e.g., content).

While I’ve tried to bookmark this content throughout the year, I’m sure I’ve missed some really good posts and other resources. Please add to this list via the comments. (more…)

9 Onsite Tips for Maximizing Visibility of B2B Email Marketing Newsletters

October 19th, 2009 Posted by B2B Email Marketing 1 thought

Your B2B email marketing should be much more than putting together the email and pressing send. Given that most B2B email marketing newsletter content continues on your site, there are some important things that you should remember to maximize the online visibility of your newsletter. In doing so, you help ensure your content marketing gets found by many more people than just those in your email marketing databases. (more…)

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Proteus B2B Marketing is a professional services firm specializing in maximizing marketing qualified leads through organic search and content marketing. In 2006, we were the first to specialize exclusively in B2B SEO.

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